Our Triple A software architecture—AI, Assets, and API—revolutionizes local online marketing by enabling dynamic ad creation, cross-channel budget optimization, and seamless integrations. This flexible and scalable approach ensures businesses can efficiently generate, manage, and optimize marketing assets for maximum impact.Our software architecture is based on three pillars:
AI, Assets, and API. Internally, we call this "AAA" - The Triple A.
🧠 AI
Our platform leverages cutting-edge AI technologies to create and optimize marketing assets such as headlines, descriptions, images, videos, product shots, smart overlays, audio, and more. Additionally, we optimize marketing budgets across multiple channels.
🌐 Asset
At the core of our software architecture is the concept of 'assets' instead of traditional ad formats. This asset-centric approach enables our AI to dynamically generate a wide variety of ad types and combinations from a single asset set. This has allowed us to quickly support and implement new campaign formats like PMax or Dynamic Creatives.
🔗 API
With an API-first approach, our architecture prioritizes modularity and seamless integration. Customers can use our APIs to:
- Generate assets through AI
- Create multi-channel campaigns
- Develop their own user interfaces
Why does it matter?For our customers, it is crucial that our platform is flexible, scalable, expandable, and seamlessly integrable.
