Where can you find the largest selection, the most local stores or a particularly specialized product range? We investigated these questions together with hystreet (www.hystreet.com), the largest platform for footfall data, in a study of German city centers. The 28 shopping streets with the highest footfall were analyzed in terms of their shopping experience according to hystreet data. Whether it's local retailers in Hanover, fashion diversity in Munich or the highest density of stores in Heidelberg — the analysis shows where shopping is particularly worthwhile.
Largest selection on Heidelberg's main street
More is more: with 230 stores in total, the main street in Heidelberg city center is in first place. It is closely followed by Westenhellweg in Dortmund (219 stores) and Königstraße in Stuttgart, with a total of 203 stores.
The people of Ulm have less choice: there are only 32 stores on the most popular shopping street (Hirschstraße), which is therefore in the last place, but is also only 250 m long.
Local or chain — these streets have the most
If you want to support independent stores instead of chains, you should visit Hanover's main shopping street (Karmscharschstraße). Around 64.2 percent of the shops here are still local. If you prefer a wide range of products from the large stores, Karolinenstraße in Nuremberg is the place to be. A full 90.2 percent of the stores there belong to a retail chain.
Fashion, beauty, electronics, books, or jewelry — you'll find what you're looking for here
Looking for a new item of clothing? You should find what you're looking for on Neuhauser Straße in Munich. Half of all stores here are fashion and clothing stores. But it is also the perfect shopping street for all beauty fans: around 10.5 percent of the stores are drugstores and cosmetics companies. If you prefer the latest electronics, Kettwiger Strasse in Essen is the place to go. Bookworms are particularly well catered for in Grimmaische Straße in Leipzig. Around 6.7 percent of all stores have books and stationery in their range. If you want to give your loved ones something sparkling, there are plenty of jewelry stores (around 15.4 percent) on Munich's oldest street (Kaufingerstraße).
“Our analysis shows how diverse and unique German shopping streets are. From local retailers to large chains — every street has its character and charm. With Localyzer, we want to make these differences visible and help to make the shopping experience even better for everyone,” comments Matthias Lange, founder and Managing Director of Localyzer.
Julian C. Aengenvoort, Managing Director at hystreet.com, adds: “With our data, we create transparency about which shopping streets are particularly busy. The visitor frequency measurements not only provide insights into consumer behavior, but also create an important basis for cities and retailers to adapt their strategy in a targeted manner. Because only those who understand their customers can sustainably improve the shopping experience.”
About the investigation
Localyzer has analyzed the stores on 30 or 28 of the busiest shopping streets in Germany. The selected streets are based on data provided by hystreet. For the analysis, the stores located in these streets were categorized (sectors, chains, local companies). A total of 2,809 stores were analyzed. Streets with fewer than 25 stores were excluded.
