News
The font: A lot of statement, little effort
Just as a beautiful handwriting can be a trademark, so is the font in the digital space. The selection is large and you are sure to have found a few favourites quickly.
8 tips for local online marketing that always work
8 action tips for local online marketing – how do I ensure online visibility of my locations and manage to reach more customers.
Accessibility: Which communication channels are important?
When, where and how should I actually be reachable for my customers as a trader or service provider and which channels are best suited for this?
Images: Transporting emotions
A beautiful holiday picture immediately puts us in a mood of longing. We associate it with many wonderful memories and a great time.
Showing face: The personal touch
The face conveys emotions and can send many signals to the other person. That’s why people always look at each other’s faces first when they meet. This forms the first impression of a person and is difficult to revise.
Origin and sustainability: What should I label?
A change is slowly spreading in society that even retailers cannot ignore. Customers are increasingly asking about sustainability, production sites, working conditions and ingredients / materials.
Online complaints
Ratings, reviews and comments on your own website or in social media can vary greatly. One is happy about positive news, enquiries and good reviews. But of course there is also the other side.
Approachability: Does it help with sales?
Competence and good advice are qualities that most customers value highly. If one feels good about the purchase decision, then a positive feeling is solidified.
Website: Is a revision necessary?
Many retailers and service providers have had their own website for a long time and provide information about or sell their products there. Time is changing and new trends and also technical innovations are emerging all the time.
Personal appreciation
For everyone it is a positive experience when you are valued. Of course, customers also like this feeling. How do you do this online?
