News
Small craft shops, big marketing?
You know them well from the inner cities. The watchmaker, cobbler, key maker and many other smaller craft shops. They have a flair all their own when you look in or walk in.
Vouchers: Value or Percentage?
Whether you get a 10% discount on a purchase value of 50 € or 5 € given as a gift is not decisive in the final settlement. So does it make any difference which option you reveal to the customer?
Being found: Use existing platforms?
Long before digitalisation, the question for retailers was: “How can my customers best find me?”
Hyperlocalisation Ads
Hyperlocalisation Ads – Localyzer launches new tool to bulk book thousands of local online campaigns – at the push of a button! With our latest software product, we offer the easiest way to generate thousands of local online location campaigns in a centrally controlled way.
Regional, national, global: Where is it worth selling?
Supporting a local business is a purchasing argument for many consumers, even in the digital space. On eBay, among other places, it is now possible to search specifically for small and/or local retailers.
Subscriptions: A model for retail?
Subscriptions are established and successful in many areas of daily life, for example in local transport, streaming services and cultural offerings.
Today’s consumer: this is who he is
People’s shopping behaviour has changed in recent years and the increasing online trade is not entirely innocent of this. With just a few clicks, entire purchases are done and conveniently delivered to your home.
Keeping measures in view and evaluating them
Omni-channel sales, marketing campaigns with different media and further visibility efforts can achieve great results and boost sales in the online shop and local shop.
Mobile marketing: What is involved?
Smartphones, smartwatches and tablets are now part of our everyday lives and virtually everywhere we go. So picking up the target groups there is a logical conclusion.
Product descriptions: Pure information or more?
Product descriptions have long been more than mere information on the appearance or functionality of the goods. You can use the product data sheet for this.
