News
Content or visibility: what really counts?
It’s a bit like the question of quantity or quality. With the right advertising measures, you can increase click rates and address the target group correctly. Isn’t that already enough?
Expectations 2023: What do customers want?
A little more digital every year. That is above all the demand of the many customers. It is important to deliver a successful shopping experience everywhere – digitally and in the local shop.
Visibility: What does it mean on the gigantic internet?
Visibility as a “small business”?
The internet is global, gigantic and full of competition for your own business. Can you even keep up with the global players?
Change: What is important in marketing?
What is changing in marketing? Good marketing is a real booster for sales on all channels. But today it is no longer enough to say: “We have the best product!”, even if the core idea is behind it.
Local online marketing: 5 tips & tricks
Local online marketing offers businesses the opportunity to advertise specifically in a certain area and get more attention for their brand. With these tips, it works best…
Privacy: Being successful despite guidelines
Data protection and privacy have been an issue ever since personal data storage has existed – even in the analogue space!
Digital location marketing: How does it work?
Through digital location marketing, service providers and retailers can increase their brand awareness, attract more visitors to the shop and increase sales. This is how digital location marketing works…
Local businesses: What does the future hold?
How will local shops function in the future? For many local shops, it will be necessary in the future to use strategies such as e-commerce, mobile payment and omnichannel in order to adapt to online trends.
Shopping experience: What promotes “fun”?
Of course, the word “shopping experience” alone is meant to suggest the true joy of shopping. But that doesn’t mean you can’t realise something like that – both in stationary and digital retail.
Decoy offers: Offline or online?
There have been cases where bait offers have come under criticism because sometimes only one or two items of the offer were available. This can cause lasting damage to one’s own image. There is no need for such “tricks” if the concept is approached correctly.
