News
Vacation check: These are the Germans’ most popular travel destinations
Vacation check: In order to effectively address potential customers in the tourism industry, it is essential to precisely understand the search behavior of consumers. Local travel agencies in particular are now facing the challenge of adapting to an increasingly digital market landscape. At a time when online bookings and digital travel platforms dominate, traditional travel agencies need to develop innovative strategies to remain competitive
ONLINE MARKETING WITHOUT AN AGENCY? FOR MANY, IT’S ONLY A MATTER OF TIME
As an ‘appetizer,’ we have developed an app prototype. The creation of assets like headlines, descriptions, text, images, as well as keywords and interest targeting is automated with AI. Perfect for smaller companies that want to implement their marketing campaigns effectively and in a budget-friendly manner. 🛠️💡
Takko analysis: Local online campaigns achieve the highest click-through rates in these countries
Takko analysis: Takko Fashion evaluates over 30,000 online campaigns in collaboration with the online marketing platform Localyzer. The results show the advantages of location personalization in online marketing. Event campaigns in particular are best received by consumers
Store analysis: These clothing retailers dominate Germany’s major cities
Economic uncertainties, rising rents and changing consumer behavior: The German retail sector is in crisis. More and more retailers are withdrawing from the traditional store business and focusing on online business. But what is the current situation regarding the presence of textile and fashion companies in major German cities?
Is local online marketing worthwhile?
Many businesses have been at the same location in a city for generations. Does local online marketing still have any effect here or can it be saved?
Local online marketing: compliant, but still individualised
Compliant, but still individual. How do you add a spark of individuality to your advertising messages for local online marketing?
So the order book fills up quickly!
The service sector is very diverse. Some services are needed regularly, others in an emergency and others probably only a few times in a lifetime.
Knowledge means closeness, closeness means connection
The most beautiful packaging, the best value for money and the highest quality often cannot compete with the local idea.
How is the quality of automated campaigns ensured?
In local online marketing, the quality of the advertising measures is of crucial importance. Blurred or distorted images create a bad first impression – we want to avoid this at all costs.
The wishes are ready for collection!
With physical products, you often try to awaken desires. In the service sector, however, in many cases customers’ wishes are already there.
